William Morris meets punk
Pop up store at Liberty London – December, 2017
As part of the Christmas campaign, we developed several pop up stores around the world. Here you will see an example of one of them: Loewe’s pop up store at Liberty shopping center courtyard.
In terms of furniture for product display, a series of tables and chairs inspired on Arts and Crafts were manufactured, following the designs of Phillip Webb and William Morris. The beautiful prints of this collection made the product to be displayed within “camouflage” groups of cushions and busts upholstered with the same fabrics.
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